We're from all over

Pretzel is based in Kansas City, Missouri, but our team works on two continents from four countries. We've got engineers and designers, sure, but also educators, a former journalist, a guy who started a business selling quilts, and a banker.

The one thing we all have in common is a shared belief that all of the technology that has changed shopping in the internet era—sometimes better, often worse—can be applied to make understanding money easier.

Your data, serving you through good design. That's our mission.

our big idea

Building tools for humans, not calculators

Pretzel is the app we’ve all wished existed. Every time you open a finance app and try to see where your money actually is going? What you’re really wishing you had was Pretzel.

When I’m out to dinner and a friend asks What was that thing you got last time we were here? I don’t understand why I can’t just look it up. When I log into my bank account and see a charge for “AMAZON DIGITAL SVC  WA” and have no idea what I bought I get frustrated. Why can’t I just click a button and see what I actually bought?
I’ve spent too many hours staring at lines on a bank ledger as if they're magically going to tell me something insightful.

Our plan is simple: we want technology to help us all understand our money and our choices better than before. So we can change our habits, sure, but also sometimes just to know. Just to see where our money is going and the stories it tells about us. That’s why we’re building Pretzel. — Al Doan, Founder

How we make good decisions

We're a young company. We hope to not make too many mistakes. These are the values that guide product choices as we build Pretzel.

Single-Player > Multiplayer

We believe that perfecting a "single-player experience" is essential to our early success. No social features until our customers ask for them.

Better Than Email

Shopping information lives in a lot of apps and services these days. But the catch-all is email. We want Pretzel to be the first place you check when thinking about your spending.

Be Complete, Be Accurate (In That Order)

Our goal is to show every bit of data you keep in Pretzel. But when we run into edge cases or encounter data we do not parse properly yet, we prioritize comprehensiveness before accuracy. (We'd rather show a duplicate than nothing, for instance.)

We appreciate you taking the time to learn about us.

Feel free to reach out to us directly if you have questions, suggestions for improvements, or a story you think we might like to hear. (You can reach us at feedback@pretzel.io.)