the shopping assistant that's as online as you are

Pretzel powers up your shopping—even after you open the boxes.

Not sure that new spatula is working out? Take advantage of Pretzel's return window reminders—a personal heads-up to send back your un-beloveds while you still can.

Want to show a friend your favorite sneakers? Shoot them a link right from your original cart—or bundle buys from multiple stores into a shareable Collection.

Pretzel is a personal shopper and a home organizer all rolled into one:

Smart visual history of all your purchases, all in one place.
Return window reminders. Send it back!
Share favorite items with friends or reorder directly from Pretzel.
Unlimited, universal wish lists. Stop going off half-carted.

Know what you own, no matter where you are.

At the store, but can’t remember your kid’s shoe size? Look it up in Pretzel. Wondering if you’re about due for another air filter? Oh, you bought the last one a year ago. Stop sneezing with Pretzel. (Can we say that? Guess we did.)

How It Works

Automated Connectors

Use Pretzel to connect your accounts with with major retailers like Target, Amazon, Walmart and more.

Safe and Secure

Pretzel automatically gathers your purchases and organizes them into your secure, private account.

Visual and Searchable

No need to comb through email or open multiple apps trying to remember where you bought something—it's all in Pretzel.


Save your brain for the fun part of shopping.

Never miss a return.

Always missing that return window by a couple days?

Don't know how long an item is returnable for? Pretzel remembers fro you, with automated weekly return reminders on anything that is approaching the end of its return window.

You can even choose to be notified more frequently if it's an item you really care about.

Get the App

Remember every detail. Or don't. Pretzel remembers it for you.

What shoe size does your sister wear again? (She never wore the last pair, but it's worth another shot.) What was the name of that eye shadow that was on sale last month? ('Black Dahlia Blue?' Who names these things?)

Now you can use Pretzel to simply scroll or search for the things you've bought before. We'll keep track of it so you don't have to.

Learn More

No more half-full shopping carts.

Saved tabs, screenshots mixed in with our photos, and half-filled shopping carts scattered across the internet as we’re trying to make decisions, watch prices, or compare options before we decide if we click that purchase button—that's madness.

Use the “Save to Pretzel” feature when browsing on the internet to easily add items from anywhere. Close those tabs, confident that you can find your entire wishlist in one place, even across different stores.

Get the App

Locked down.

Security and privacy are our first priorities.  Even when it's difficult.


We use bank-level encryption of your data on your device and our servers, and also in between. Anti-tampering detection even protects your data on your own devices.

Tokenized Logins

Signing in to a merchant account generates a unique token to connect your transactions. We never store your passwords to retailers or financial accounts.

Private Data Stores

Your data is private to you—and even to us. We do not share your personal data with any third parties.

Secure Sign-in with Apple and Google

Third-party access services let you use Pretzel with the logins you already have.

Clear Your Records At Any Time

Not feeling it? We'll remove your data from Pretzel permanently.

We're Users, Too

We don't just make Pretzel; we use the same system with our own personal accounts.

Recent Articles

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